Established in 1981 by the Marciano brothers, GUESS humbly began with a simple line of stonewashed, slim-fitting jeans.

Picked up by Bloomingdale’s department store, the premium range of jeans disappeared from the shelves in just hours. This was just the beginning of a long-reigning success story.

GUESS has become a symbol of a youthful, adventurous and mischievous lifestyle. Flourishing from their first line of jeans, the fashion powerhouse now commands a wide range of women’s, men’s and children’s clothing, accessories, bags and watches worldwide. Throughout the decades, the label has invited people to dream with its iconic campaigns, and has turned unknown faces into world-famous influencers.

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