A haven for local brands in the heart of the city, Perlu is a fashion lover’s paradise.
From red carpet show stoppers by Ae’lkemi and Zhivago to weekend outfit essentials by Chalice and Infamous Friends, plus jewellery by Bianko and Mountain and Moon, Perlu brings WA design talent to the fore
“I studied Fashion and Textile Design at Central TAFE and I had a boutique purchase my graduate collection, so Perlu is a way to pay it forward and support local talent,” owner Sophia Jalla explained of her boutique’s beginnings.
Describing the Perlu customer as anyone “who is looking for something a little different and also wanting to shop and support local,” Sophia’s pop up at Enex offers complimentary in-store styling and clothing alterations on demand to ensure the perfect fit for every customer.
“We like to make sure our clients feel good in what they wear,” she said of the approach that has earned her boutique an army of loyal customers and over 10,000 Instagram followers.
Home to more than 60 labels, Perlu is a one stop destination for anyone in need of winter staples to see them through the cooler months with their fashion cred in tact.
“You don’t need to make it complicated,” Sophia says of dressing for overcast days and chilly nights.
“I think with our seasons changing and being slightly unpredictable of late, it is good to know how to layer up and be comfortable but still look ‘put together’.
“I love being able to change up an outfit with simple additions like cinching in waists with a statement belt or a good jumper, or a jacket tied around the waist.
For finishing touches, the style maven is obsessed warm metallics to break up heavy fabrics.
“I’m loving the continuation of gold accessories to finish a look.”
Discover everything Perlu has to offer on Level 2 at Enex.