As the Home to Style, enex launched Spring Summer 2015 with a unique line up of free activations for shoppers and fashion lovers alike!
After presenting her highly anticipated demi-couture 2015/16 show at Telstra Perth Fashion Festival, ‘Lightyears’ by Jaime Lee moved to enex where the collection was available for public viewing in a Tokyo-technology themed installation from Friday 18th September to 4th October. The collection was inspired by Japanese theme parks, featuring hyper-coloured digital prints and 3D textile explorations.
The Jaime Lee label was officially established in 2010 and has gone on to achieve a cult following. Featured in The New York Times, Vogue, Grazia, Vanity Fair, New York Magazine, and Los Angeles Times and on Fashion Police, E! News and Today Tonight. The brand’s popularity has been buoyed by celebrities who have flocked to wear the eccentric, colourful designs
The Lightyears installation ran alongside an exclusive Jaime Lee pop-up store that offered limited-edition wares.